Testimonials.

I have come to know Allison through my firm’s relationship during her employment with HSFCU (Hawaii State Federal Credit Union). My introduction to Allison was as the Credit Union’s Lead Project Manager for their new Head Quarters Developoment Project designed by our architectural firm – hi.arch.y llp .

I was able to work closely with Allison when she took on the role as the Project Manager for HSFCU for the 10 story / 80,000 s.f. Class A Office Repositioning effort. This was her first large scale office repositioning project which she took on with enthusiasm, educating herself about the process so she could lead her team and ours through to completion. Allison demonstrated dedication to the team goals as well as attention to details and organization. She was responsible for general project coordination, driving project direction and tracking documentation on behalf of the Client as it related to project schedule, contractor related invoices, and perhaps most importantly maintaining vision alignment with the initial Client tenets. Along with the overall project delivery she led the Client facing interface with their over 250 team members to coordinate team requests and needs for the space and maintain vision alignment so the team was ready and willing to make the move into their new home.

Allison was always willing to offer her assistance and had an excellent rapport with the contractor, our entire design team, as well as the other professionals and jurisdictional authorities that were critical in seeing a project of this size through to a successful end. She would be an asset to any team and I recommend her for any endeavor requiring critical vision alignment and the need for in depth complicated teaming coordination and schedule delivery requirements.”

 Phillip Camp
Principal at hi.arch.y llp

Allison is by far one of the very best marketers I know - she is a master at taking existing programs and concepts to new and improved levels through fresh, creative thinking and sound, strategic execution. In the time weʻve worked with her, Allison spearheaded the rebranding of one of Hawaiiʻs oldest credit unions. Under her guidance, a complete overhaul to the aging brand was successfully accomplished, resulting in the CU gaining the momentum and acquiring the membership it needed to achieve the ranking of #1 CU in Hawaii.

Just a few years later, the CU acquired an older building in Honolulu as their new headquarters and put Allison in charge to lead the architects, designers and contractors to completely gut and rebuild the interior. This was another success, resulting in a new headquarters that functions according to the needs of the CU and its employees, while also being fully grounded in its brand.

Needless to say, Allison is extremely creative, intelligent, articulate, strategic and resourceful. And, she is fun, respectful, kind and generous. I believe that her success and ability to create such positive change is not only due to her experience and capabilities, but also because sheʻs a really great person that people gravitate towards and sincerely enjoy working with!

Teri Yamashige
Owner at
Three, A Marketing Group LLC

I had the pleasure of working with Allison during her tenure at Hawaii State FCU, where we began our journey together in the same year. Allison had an immediate impact on the entire organization as she played a pivotal part in reshaping our culture and spearheading the rebranding of the credit union.

Under Allison's guidance, every employee embraced our "Right By You" motto, fostering a culture of mutual support and dedication to our members. She led by example, embodying the values we aimed to instill throughout the organization and her legacy continues to resonate within our financial institution.

One of Allison's remarkable strengths is her innate leadership ability. She possesses a unique talent for bringing together teams from diverse departments and rallying them towards achieving challenging objectives. Her collaborative approach not only fosters synergy but also encourages creativity and innovation.

Beyond her professional capabilities, Allison's vibrant personality infuses her work with passion, enthusiasm, and a sense of humor, making her not only an effective leader but also a joy to work with!

James Haid
Senior VP Regional Sales at Hawaii State Federal Credit Union

I worked with Allison over a 2+ year duration on the design and construction of her company's new headquarters building. Allison was such a terrific partner, leader, collaborator and source of inspiration. Her positive attitude and can-do spirit never waivered, even during the most challenging times. Throughout the process, Allison remained respectful of the entire team's expertise in various parts of the project. Whenever I needed to bounce some ideas or thoughts off her, I could always count on walking away from the conversation with new and better solutions.

Allison possesses all these incredible qualities, and they always came with a smile. I started the project with a new client and ended the project with a lifelong friend and professional confidant. I would enthusiastically recommend Allison and will gladly have a conversation with anyone considering her for a position.”

Alan Gerencer
Principal at
ZGF International

I had the pleasure of working with Allison at Hawaii State Federal Credit Union from 2013 until I retired at the end of 2020. Allison was hired as Vice President of Marketing, a role that was vital to me as SVP of Branch Operations. I can say without hesitation that Allison was the best marketing professional I’ve worked with in my 35-year banking career. She has great ideas, is an expert communicator, and is open to listening and implementing new strategies and tactics. Plus, she is genuinely fun to work with. Through our collaboration with Allison and her team, our branch network was able to exceed our goals for loan production, new deposits, and new membership for the years we worked together. I highly recommend Allison with no reservations.

 Elliot Hatico
Former SVP Retail Banking at Hawaii State Federal Credit Union

I had the honor to work with and learn from Allison Maertens at Hawaii State FCU in the Culture and Communications Division. Allison is extremely knowledgeable, confident, humble, kind, patient, and always wants the best for all people. She has the natural ability to instantly connect with others and build trust that forms in a lasting working relationship.

Allison was more than a leader; she was my mentor. I was always amazed at her Marketing and Communication skills. She was a big thinker and creative writer. She could develop a brand for an organization and package it with powerful storytelling that would emotionally move people to act or believe in the work.

Working with someone with exceptional Marketing skills can be intimidating, however, Allison’s positive and inclusive personality is contagious. This will take her far both personally and professionally. She is an inspirational leader that makes people want to show up and do their best!"

Sandra "Bunny" Tanaka, CCUFC
Community Relations & Education Professional at Hawaii State Federal Credit Union